How to Make a Perfect Custom Printed Tape for Your Business

Branding plays a significant role in the success of any business. It is branding that sets your business apart. Businesses use several brand promotion techniques like social media marketing, SEO, content creation, etc. However, all these strategies involve a lot of effort and cost. If you are looking for an easy and cheap way to promote your brand, you should try custom-printed tape. Using custom-printed tape is an effective and affordable way to impress your customers and create brand awareness and recognition. Do you want to know more about custom-printed tapes and how to make a perfect one? Here we go.

Why is a custom-printed tape important?

Let’s first see why custom printed tapes are an asset to a business. A plain nondescript package leaves no impression but a tape with the company logo, a design, or a caption can leave a lasting impression. They are powerful branding tools that create a memorable unboxing experience for your customers. It is useful for

• Differentiation - It helps businesses to stand out and set them apart from competitors.
• Security - Using custom-printed tapes adds a layer of security and ensures the integrity of the packaged goods.
• Cost-effective tool - It is a cost-effective way to reinforce brand identity.
• Versatility - They are versatile and can be used for a wide range of purposes and products.
• Memorability - Customers can easily recognize your brand as they create a memorable identity.

How to create a perfect custom-printed tape?

Let’s find out how to make a custom-printed tape that reflects your brand personality.

Let it integrate with your brand

The tape should represent your company. Consider the colors and design of your logo, specific symbols, and imagery associated with your business. Use them to create a recognizable and cohesive image for your packaging tape.

Choose the right material

Common materials used for manufacturing adhesive tapes are polypropylene and PVC. There are also other options like foam, foil, cloth, etc. You should select a material to suit your needs, functionality, and aesthetics. Moreover, the tapes differ in levels of strength and flexibility. You have to choose the right one to fit your requirements.

Select the width and length

They are available in several widths and lengths. Choose the dimensions after considering the size of your packages and the length of tape needed for each seal.

Create an attractive design

The design should not only align with your brand but also be visually appealing. Make sure the design is simple and does not have many intricate details because intricate details do not translate well on the tape. If you are not confident with your design skills, you should get the services of a graphic designer who can bring your vision to life. Moreover, a professional designer knows how to optimize the design depending on the size, color, resolution, and other details.

Think about the message

Are you planning to have a promotional message, a simple greeting, or a tagline? Whatever it is, make sure it aligns with your brand message.

Choose the right font

The font should be legible and readable. If it is too small, there is no purpose in including a message.

Select the color palette

Consistent use of the same colors helps in brand recognition. So, the best choice would be to stick to your brand’s color palette. Moreover, you should ensure the colors are visually appealing.

Choose the printing method

There are a few printing techniques used for printing custom tapes. They include flexography, digital printing, hot stamp printing, etc. Each technique has pros and cons. Analyze them and choose the one right for you.

Consider your brand identity carefully, collaborate with skilled professionals, and choose the right materials and printing methods to create the perfect custom-printed tape for your business.

The next step is to find the best tape manufacturers to make your vision a reality. Here are a few tips to help you.

How to choose the right printed tape manufacturer?

The quality of your custom printed tape depends on the capabilities, expertise, and experience of the manufacturer. So you should take care that you don’t make a wrong choice. What should you do to select the right printed tape manufacturer?

• Research

Start by researching the tape manufacturers. Look for manufacturers with a good reputation. Check reviews, ratings, testimonials, and case studies to know about their track record.

• Quality check

Make sure they use the best quality materials because it is vital for the strength and durability of the tape. Poor-quality tapes will not keep your packages sealed securely.

• Printing

Inquire about the technology used by the manufacturer for printing on tapes. You should ensure they follow updated techniques that give high-resolution results. Outdated printing will result in blurry and faded prints. Moreover, you should check if they can print complex designs and logos.

• Turnaround time

You should give priority to manufacturers who can deliver your orders with a quick turnaround time.

Steps to place order online

Have you chosen the right printed tape manufacturer? If yes, here is a step-by-step guide on how to place order online.

• Visit the website. Register and log in to the store.
• Browse through the different types of tapes available.
• Select the size, length, width, strength, and quality to suit your requirements.
• Select the background color and add text and other icons.
• Upload the completed artwork.
• Recheck to make sure everything is perfect including your address.
• Check the payment options available and select one convenient for you.
• Make payment and relax.
• You can track the order and have it delivered right at your doorstep.

Conclusion

Creating the perfect custom-printed tape for your business involves a combination of strategic design, choosing the right printed tape manufacturer, and other steps. The best one will boost your company’s image and give a memorable experience to your customers. So, you should invest time and effort to create the best and nothing less.