Customised Tape: A Cost-Effective Packaging Solution

Packaging business has emerged as one of the fastest-growing industries of our time. As customers, you have more choices than ever before but as a business owner, you have to face more challenges with the increasing number of competitors in the market.

Brands and companies are using different tactics to connect with their target customer. They are spending millions and billions on advertising and marketing tactics and customers are aware of this.

With the overflowing amount of products available in the market. It is getting extremely difficult to build a Brand image among your customers to keep your business running.

In this blog, we will talk about a cost-effective packaging solution: customised tape but before that, we will discuss the importance of custom packaging for business.

If you find it interesting, then stay with us.

Why Is Custom Packaging Important For Bussiness?

Custom packaging is the type of packaging which is specifically made for your products and their requirements. Custom packaging or personalised packaging is becoming a popular tool for brands to make their customer feel special.

People are more inclined to purchase and repurchase the product which makes them feel valued and special. When you provide a good packaging experience for your customers you not only make them feel valued but you are also making a good brand image.

But why should you consider customising your packaging and how does it impact your business?

To answer this question, we have made a list of things which will explain how customised packaging can help with your business.

1. Builds Customer Loyalty

Customer loyalty is an important aspect when you are running a business. Why is that so? Because, if people like your brand and product they will not only purchase and repurchase it but also recommend them to other people.

Word-of-mouth advertising is the best kind of advertising. Custom packaging can help you with this by providing your customer a good unboxing experience which is as important as the product itself.

2. Better Relationship With The Customer

Many e-commerce business owners are facing challenges in building relationships with their target customers. As they do not have a physical shop that will provide the customers with a shopping experience.

Hence, you have to rely on the only thing that you have which is the packaging and unboxing experience. When you pay attention to the details of unboxing of your product it will get noticed by them.

It will not only see the details of the product but also it will make them feel valued which is very important when it comes to providing a great unboxing experience to your customers.

3. Helps In Branding

Whenever we see the word apple on any social platform most of us would think about iphone. A cold drink with a red label reminds us of Coca-Cola.

What is common between huge companies and brands that make them so easy to identify and stand out from the crowd?

The answer is Branding. You do not have to spend millions or billions on advertising like these big brands. But you can start small with the branding by customizing your packaging.

What Are The Benefits Of Printed Tape?

In the above section, we discussed how custom packaging can impact a business in customer experience and engagement. But where does a printed tape stand here?

Printed tape is the best when it comes to customised packaging. Compared to the other forms of personalized packaging this is easy to use, versatile to make and affordable for the business.

Not just this there are many other reasons how a customised tape can impact your business.

1. Improves Brand Awareness

Brand awareness is an important aspect of running a successful business. But what exactly is it? Brand awareness is a marketing term which is used to describe the level of recognition that your target customers have about your brand.

A parcel packed with customised tape which has your brand’s logo will help in creating brand awareness as people will look at your logo when they see it.

Humans are visual beings and tend to remember signs and symbols more than words. So using a custom tape is good for building brand awareness for a brand.

2. Cost Efficient

Using custom tape for customizing is an affordable packaging solution. As compared to its other counterparts which are not only costlier but also take a long time to manufacture.

The cost of printing on tape is lower than printing on boxes, mailers or even envelopes. Along with that, you can get directly in touch with custom printed tape manufacturers so that you can get your tapes at wholesale price.

3. Brand Recall

Brand Recall is used when your customers recall or remember your brand’s name when prompted or talked about.

Using a custom tape with logo will increase the visibility of your product and brand as compared to the parcels which have plain brown or transparent tape.

4. Informative

Not only does custom tape help with marketing and advertising but it also helps in the helping the packaging and shipping team by informing them about this package.

You can write things like Fragile, handle with care, hazardous, keep in cold temperature, Etc. You can write whatever you require for your packaging needs.

Why Should You Buy Custom Tape From To The Packaging?

After reading, all the things about the importance and the benefits of Custom tape. You should be thinking of investing in some customised tape. But from where can you get a high-quality custom printing tape? The answer to this question is To The Packaging.

To The Packaging is a 23-year-old company that deals with the manufacturing and selling of all kinds of packaging solutions. We specialise in manufacturing high-quality BOPP custom printing tape.

BOPP stands for Biaxially Oriented Polypropylene which is a kind of thermosetting plastic. This material is known for its variety of properties which are perfect for manufacturing a packaging tape. We have listed some of them in the following:

1. Durable

Our BOPP custom tape is 40 and 42 microns thick which will secure as well as strengthen the package. Not just for decoration and information, a good BOPP tape will secure the box and prevent it from tearing and opening up.

2. No Fading

Another property of this tape is it can retain its colour even after long exposure to sunlight. This means that the brightly coloured tape will retain its colour and transparent tape will retain its clarity.

3. High Tensile Strength

Tensile strength is the ability to withstand force without breaking. A BOPP tape with 40 and 42 microns thickness is considered a good range of thickness that can be used on corrugated boxes or other packages for packaging.

4. Strong Adhesive

The strength of the adhesive is an important component of a good tape. Our tapes are layered with synthetic resin which can bond and adhere to the surface without any problems.

And these are the reasons why you should consider getting custom packaging to boost your business.

To wrap it up

We discuss a lot of things in this blog about customised tape as a cost-effective packaging solution. In the beginning, we talked about the importance of custom packaging and how can it improve your business.

Then we headed to talk about the custom tape which is a cost-effective solution for customised packaging. We listed some points on how it can help your business.

And that’s all for now.

Hope that you find this blog informative.