Branded Packing Tape vs. Regular Packing Tape: Which is Right for You?

In today’s competitive world, we want everything to be fast and quick. So do our customers, they are also looking for different ways to make their lives efficient.

Whether they are looking for something online or offline. The competition is brutal. With more than 24 million eCommerce sites and 305 million start-ups created each year. What are your chances of reaching your audience, making a sale and making them your loyal customers?

Sounds grim right but there are less than one million companies out of all these who are making more than 7000 rs per month. So it is not as hard as you might think.

The key is to make a good impact on your customers and remind them that you exist. 77% of people would buy from a brand that shares the same value with them.

It will be impossible if people don’t even know about your brand and the products you are offering. The trick is to increase brand engagement.

Huge brands spend millions and billions to create engagement, but you can get started with a branded packing tape and increase your chances of being seen.

But what is a custom packing tape and how is it different from a regular packaging tape? This is what we are going to explain in this blog.

If this interests you then stay with us and keep reading.

What Is Custom Tape?

Custom tape/branded tape is a tape on which you can print text or images. The customisation can be done with the width, length and colour of the tape.

What Is The Purpose of Printed Packaging Tape?

Tape is a simple yet important part of packaging. There are a lot of tapes available in the market. How is printed packaging tape different from the regular packaging tape? You might wonder how much of a difference it makes.

This is exactly what we are going to discuss in this section.

A regular packing tape can only be used for packaging and securing the parcels. That’s all it can do for your business and packages.

But when it comes to custom packing tape, Not only does it have all the properties of regular packing tape but it also plays an important role in marketing, advertising and customer experience. We have made a list of all the purposes that are served by printed packaging tape.

Branded packaging

Branded product packaging is a tactic used by successful brands and companies. When the customer receives a parcel which has your product, it is important for your packaging to leave an impact.

It is best to present yourself as a professional and reputed brand. This sole thing will build confidence and trust in your customers that your brand is a reliable one.

Increasing brand awareness

Big brands and companies spent a fortune to increase their brand awareness among their target audiences. It is an important part of running a successful business. You can see them running campaigns, advertising on billboards, etc. but it is not compulsory to be loud and flashy while creating awareness for your brand.

This is where we can use advertising in more subtle ways to increase brand awareness. One of the best ways to do so is by using branded tape.

Your business will get exposure when the package is in transit to reach its destination. It will go through many people and then at last your customer will observe your logo on your custom tape.

Humans tend to recall visuals and images quickly as compared to text.

Reduces chances of theft

Theft and tampering are the rising problems in the packaging industry. When you are packaging your packages with regular tape. You have more chances of getting your product tampered with or stolen.

People take off the tape, tamper or steal the products and reseal the box with regular brown tape or transparent tape, this is fairly common with courier companies.

When the package is sealed with high-quality custom tape then it won’t be the case as they will be unable to seal the pack with it.

Impacts unboxing experience

We have seen that e-commerce stores have taken everyone by storm, the efficiency and convince that we get from them, are amazing.

E-commerce stores are giving traditional stores brutal competition, but there are some instances where e-commerce stores need help which is bonding with customers.

To overcome this, online stores are putting more effort into improving the unboxing experience. When the customer receives the parcel the first thing that they will come across. Or you can get creative and print a discount code or QR code that they can redeem in their next purchase.

Economical

Compared to other forms of branded packaging, a custom tape is an economical option. It is a functional packaging solution that one should get if they are investing in custom packaging.

Instruction

Not just for advertising but you can get printed packaging tape according to your product requirements. You can get instructions like Open This Way, Fragile, Handle With Care, Glass Inside, etc.

It is a great handy and efficient tool which makes the task of packing easier and faster.

Where can you buy custom tapes?

As you have read now about custom tapes. You must have understood why is it important for a business. But now the question arises, from where can you buy high-quality custom tapes?

To The Packaging is a leading and trusted branded tape manufacturer and seller. This is where you can get high-quality custom tape at the best price.

The custom printed tape manufactured by us is made of BOPP material. These tapes are known for their amazing benefits. Some of them would be

1. UV resistant - it will not fade or lose its clarity even after long sun exposure.
2. High tensile strength will protect and secure the box and prevent it from bursting open.
3. Strong adhesive adheres to the surface in such a way that if someone tries to open it forcefully, it will tear away the layer along with it.
4. You can print even the most complex logos without worrying about them being unclear or undefined.

A simple wrap up

We hope that you found this blog informative. We have discussed what a custom tape is and its purpose. At last, we will inform you where you can buy them.